When you search for the term on Google, the first result is a Wikipedia article dedicated to the topic. According to the article, one of the most common reasons for using fake news is to generate advertising revenue. “Fake news” refers to false or misleading information presented as news. Fake news frequently seeks to harm a person’s or entity’s reputation or generate revenue through advertising. So, we now understand that fake news can harm a brand’s reputation and has something to do with advertising. While GDI does not name advertisers in their reports, most web users should understand how digital advertising works and hold advertisers accountable for funding the spread of misinformation and fake news. There needs to be more consistency between consumer expectations and what is achieved through brand safety best practices.
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