Saudi Arabia Baby Food Market is Estimated to Record a 6.1% CAGR During 2023-28

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The Saudi Arabia Baby Food market is projected to grow at a CAGR of around 6.1% during the forecast period, i.e., 2023-28.

According to the latest research report by MarkNtel Advisors, the Saudi Arabia Baby Food Market is expected to achieve a compound annual growth rate (CAGR) of approximately 6.1% between 2023 and 2028. This growth is attributed to factors such as the growing population of working women, the evolving & busy lifestyle of individuals across the region, and increased awareness among parents about providing nutrition-rich food for their babies. The involvement of more & more women in the working sector has led to new mothers spending comparatively less time at home, thus making them heavily reliant on the available baby food for the necessary nutrition, ultimately leading to the market’s growth.

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Moreover, the rise in the Saudi Arabia Baby Food Market has further compelled several top companies manufacturing baby food to launch products with new and fresh flavors with added nutritional value. Therefore, the regional population is choosing to purchase products related to baby food rather than traditionally preparing the food products at home due to the country’s rising per capita income.  

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Segment-wise Analysis of the Saudi Arabia Baby Food Market

·         By Category (Milk Formula (Standard Milk Formula, Follow-on Milk Formula, Growing-Up Milk Formula, Special Baby Milk Formula), Prepared Baby Food, Dried Baby Food, and Other Baby Food)

·         By Age Group (3+ years and 1-3 years)

·         By Category (Organic and Inorganic)

·         By Distribution Channel (Retail Offline (Grocery Retailers, Convenience Retail, Convenience Stores, and Forecourt Retailers), Supermarkets, Hypermarkets, Discounts, Warehouse Clubs, Food/drink/tobacco/specialist, Non-Grocery Retailers, and Retail E-commerce)

·         By Top Regions (Riyadh, Jeddah, Damam, Mecca & Madinah, and Others)

Milk Formula to dominate the Saudi Arabia Baby Food Market with a significant share, owing to its high demand in the region since several mothers facing obstetrical disorders or going through medications are inclined towards it as it has parallel nutritional value to that of breast milk. Moreover, milk formulae containing high nutritional value and vitals like protein, iron, & calcium make it highly preferable among new mothers facing constant complications such as latch-on pain, etc., further leading to a wide consumer base and substantial growth in the market.

Offline Retail Channels to lead the Saudi Arabia Baby Food Market followed by Retail E-commerce during the forecast period (2023-28). The retail Offline sector comprising hypermarkets and supermarkets due to their convenience and accessibility contributes heavily to sales, thus leading to market growth. The segment is expected to seize a substantial share in the forecast period due to the notable buying and purchase of crucial products, especially baby food from these sales channels. Additionally, the rising internet advancement and the accessibility to safe and secure online payment alternatives have resulted in the escalating sale of baby food through online platforms as well, resulting in the growth of Saudi Arabia Baby Food Market.

Companies Having a Strong Foothold Across the Market Globally

Companies which have established their solid position across the Saudi Arabia Baby Food Market include Nestlé Saudi Arabia LLC, Al Kamal Import Office Co Ltd, RONESCA, Laboratorios Ordesa SL, Almarai Co Ltd, Binzagr Co, Cigalah Group, Nutricia SA, United Pharmaceuticals SA, and Bel Middle East FZ LLC, etc.

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