Market Research Future Insights
According to Market Research Future (MRFR), the global artificial intelligence in marketing market is poised to reach approximately USD 12.80 Billion by 2022, growing at 25.2% CAGR throughout the forecast period (2022 to 2030). AI uses adaptive learning and computer vision techniques to analyze the enterprise data and offer detailed insights about the market, which helps make informed decisions for better management of the enterprise.
Additionally, increasing curating on-demand services, advertisements, articles, promotional advertisements, and videos substantiates market growth. The preference of the target audience increases the size of the market, helping in brand building and substantiating the development of the market. The growing demand for customer-driven marketing and advertisement fuels market growth. The latest trends, such as social media image recognition, individual personalization, and conversational marketing, influence market growth.
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Major Players:
Players leading the AI in marketing market include,
IBM Corporation
Google
Amazon.com, Inc.
Intel Corporation
Microsoft Corporation
NVIDIA Corporation
Micron Technology, Inc.
Salesforce.com, inc.
Twitter, Inc.
Baidu, Inc.
Samsung
Artificial Intelligence (AI) in Marketing Market - Segments
The report is segmented into five dynamics:
By Application: Sales Forecasting, Content Curation, Virtual Assistance, Predictive Analytics, Ad Optimization, Dynamic Pricing, and others.
By Technology: Machine Learning, Adaptive Learning, Natural Language Processing, Natural Language Generation, Speech Recognition, Advanced Analytics, Computer Vision, and others.
By Vertical: BFSI, Retail, & E-Commerce, Government, IT & Telecommunication, Healthcare, Commercial Organization, and others.
By Deployment: On-Cloud and On-Premise.
By Regions: Asia Pacific, Americas, Europe, and the Rest-of-the-World.
AI in Marketing Market - Regional Analysis
North America accounts for a key share in the global artificial intelligence in marketing market. The largest market share attributes to the presence of major technology providers equipped with advanced technologies in the region. Besides, the increasing implementation of cutting-edge technology in the advertisement sector drives growth in the regional market. Moreover, the penetration of the Internet and smartphones substantiate the growth of the regional market.
The increasing spending on research and development of AI algorithms and technologies such as machine learning, virtual assistance, natural language processing, and others increase the market size. The North American AI in marketing market is projected to retain its dominance throughout the forecast period.
Europe stands second in the global artificial intelligence in marketing market. The market growth attributes to the presence of various notable players and large deployments of AI technologies in marketing platforms. Additionally, the rising numbers of medium and large enterprises act as a major tailwind for the growth of the regional market.
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