Explainer videos that video animation companies specialize in have become an increasingly popular marketing tool today. In addition, 2D video explainer companies have evolved over time. By the same token, a 2D explainer video company in USA is more capable than ever today.

In this post, we shall talk about the evolution of 2D video explainer companies from traditional animations to digital techniques. Prior to that, we want to talk about the video production specialties of such companies.

Specialties of 2D Explainer Video Companies

2D video explainer companies specialize in creating different types of video explainers. We have mentioned below about some of their noticeable specialties:

1.     2D Animated Explainers

One of the specialties of 2D explainer video companies is 2D animated explainers. Besides, 2D video explainers are common video types for fascinating explanations of products and services.  

2.     Whiteboard Animations

Whiteboard animations entail the drawing of images and text on a whiteboard. Moreover, video animation experts often create videos in this format for businesses to explain complex ideas in an easy-to-understand manner. 

3.     Motion Graphics Videos

Motion graphics videos utilize animated graphics, typography, and other visual elements to explain products and services in an engaging way.

4.     Product Explainer Videos

In general, explainer video production companies create product explainer videos to explain the features and benefits of specific products. Often, ecommerce businesses capitalize on video explainers in this format.

5.     Corporate Explainer Videos

2D explainer video companies create these videos for companies to explain their mission, values, and services to the target audience. Often, companies use these videos on their websites or use them in their marketing campaigns.

The Evolution of 2D Explainer Video Companies 

2D animation is an art that entails showcasing the illusion of movement with the aid of drawings and manipulated images. In addition, animators depict such illusions via 2D animation on a flat surface.

Besides, 2D animation has a long and rich history from early experiments of Flipbook to today’s innovative animation tools. Over time, explainer video companies specializing in 2D have evolved with the evolution of 2D animation techniques.  

Nowadays, 2D video explainer companies are empowered with tools to create traditional to digital 2D animations. We have shared all of those techniques below to justify how these companies have evolved with time:

1.     Traditional 2D Animation

Traditional 2D animation that explainer video companies specialize in has other names as well. Hand-drawn and cel animation are other names for this type of animation. Further, traditional animation entails drawing each animation frame with the aid of a hand on a transparent plastic sheet (cel). 

In addition, animators photograph cels over a painted background to create 2D animations in a traditional style. Photographing in such a manner aids them in creating images in sequences to playback at a specific speed. As a result, it creates the illusion of motion that 2D animation is recognized for. 

Furthermore, the following are some of the noticeable benefits of traditional 2D animation: 

●       Expressive and Artistic

●       Convey Complex Emotions and Gestures

Nevertheless, traditional 2D animation also has drawbacks, which include the following: 

●       Time-Consuming and Labor-Intensive

●       Expensive

Moreover, you need a large team of creative professionals to create traditional 2D animation. By the same token, explainer video companies prefer digital animation techniques today for creating animations in 2D.

2.     Digital 2D Animation

Digital animation is also called computer or vector animation. In addition, it entails the creation and manipulation of images on the computer through software such as “Adobe After Effects.”

Besides, there are two ways to accomplish digital 2D animation, including the following:

a.      Frame-by-Frame

It mimics the traditional technique of drawing each frame individually.

b.      Twining

It relies on mathematical formulas that interpolate the movement between keyframes. 

Moreover, the following are prominent benefits of digital 2D animation:

●       Faster and Cheaper

●       More Flexible Than Traditional Animation

Additionally, digital 2D animation has drawbacks, which we have mentioned below:

●       Animation Loses Some Charm and Warmth

●       Requires More Technical Skills and Equipment

3.     Hybrid Animation Combining 2D with 3D

Hybrid animation is an animation technique that uses 2D animation in combination with 3D. Other names for this technique are mixed media or cross-media. As a hybrid technique, it can combine traditional, stop-motion, live-motion animations, etc.    

Moreover, the following are the noticeable benefits of hybrid animation combining 2D and 3D: 

●       More Creative Freedom

●       More Appeal 

Furthermore, the following are the drawbacks of hybrid animation: 

●       Challenges in Terms of Consistency, Compatibility, and Coherence

●       Requires More Planning and Collaboration

4.     Web 2D Animation

Web animation or internet animation entails the creation and distribution of animation through websites like YouTube & Vimeo. Besides, web 2D animation can use any of the aforementioned techniques. However, this technique is limited to the web. 

Moreover, the following are the benefits of web 2D animation:

●       More Accessibility and Exposure

●       Provide More Opportunities for Experimentation and Feedback 

 In addition, the following are the drawbacks of web 2D animation:

●       More Competition

●       Copyright Issues

5.     Mobile 2D Animation

Mobile 2D animation entails the creation and distribution of animation on mobile platforms. Similar to web animation, it has specific capabilities that are limited to mobile platforms. 

Moreover, the following are the advantages of mobile 2D animation: 

●       Convenience and Portability

●       More Possibilities for Personalization and Sharing    

Furthermore, the following are drawbacks of mobile 2D animation: 

●       More Technical Problems

●       More Limitations

We have earlier mentioned that 2D video explainer companies have evolved with the evolution of 2D animation techniques. Moreover, the best 2D explainer video company employs animators with expertise in different types of animation techniques. It aids them in creating brilliant 2D explainers for businesses from different sectors.

Moreover, we shall see more aspects of emerging technologies for animated video production besides 2D animation in the future. VR (Virtual Reality), AI (Artificial Intelligence), and AR (Augmented Reality), to mention some of those technologies.