More work goes into running a successful online store than you might think. If your online store's conversion rate is between 2.5 and 3%, you should definitely do something to boost it.

Creating an optimized website, actively engaging with customers, and providing something special to prospects are all part of this.

In order to help you scale your business and increase conversion rates, we will go over thirteen best practices. Improving e-commerce conversion rates requires first comprehending how various organizations characterize a conversion.

Due to the fact that MavericksMedia is the best ottawa web design company, we are extremely excited to develop the web design for our client.

Online Store Conversion Rate: What Is It?

In digital marketing, the conversion rate is a measure that helps to assess the effectiveness of a website in terms of traffic and conversions. Simply divide the total number of conversions by the total number of visitors to get the precise conversion rate. The conversion rate, in this example, would be 20% for an online store that receives 500 unique visitors per month and makes 100 sales.

Conversion can be defined as the desired action of the user. One type of conversion is when a user takes an action, like buying something or clicking a call to action (CTA). Conversion rates and, more frequently, conversion goals, are unique to each website and app.

No matter how you measure them, conversions always benefit your company.

The Most Effective Strategies for Raising Online Sales
A prevalent misunderstanding about online stores is that all it takes to boost sales is a website with products displayed.

Your e-commerce website really needs constant optimization and improvement. Changes in consumer tastes and the prevalence of new technology are just two of the many variables that might influence your intended audience. Knowledge of user experience (UX) and its impact on online sales is also essential.

Improving e-commerce conversions requires more than just a strong online presence. Comfort, customization, and a wide range of products and services are what your customers really want.

Furthermore, they anticipate that your customer service department will respond quickly. When they do not get what they expect from a brand, they get frustrated and look for alternatives.

So, how can one go about increasing the conversion rate of an online store?

Here are thirteen methods, then:

1. Optimize Your Website for Speed and Responsiveness

Put yourself in the shoes of a consumer looking to buy something online. Is there a way around the website not showing the availability of products in real-time? Does the website not load quickly enough?

Eventually, you'll get tired of it and try to find a replacement. Make sure that a customer has a smooth experience on a responsive website. There should be no delays, no needless redirects, and no excessive requests for information.

Using Google's PageSpeed Insights tool, you can assess how quickly your online store loads. In addition, think about and do your best to improve your site's fundamental web vital parameters. For this reason, you might want to consider hiring an SEO professional.

Website aesthetics matter, but so does not overwhelming visitors with too much information or pictures. In its place, your message should be clear and concise, highlighting your principles.

Simplify shopping for customers and show them real-time stock levels with a multi-channel approach.

2. Incorporate Additional Points of Conversion

Do you find it challenging to obtain a high number of conversions? Maybe you aren't providing enough chances for prospective clients to convert.

You might want to put them in strategic places on your site so you can monitor conversions and events in general. Is there a better way to connect your contact page to your service pages? I was wondering if you could recommend any key areas where we could strategically place pop-ups to boost conversions. Okay, I'll include that in the list too.

3. Make Sure There Is A Clear Call To Action

Your offer and its benefits should be crystal clear to site visitors the moment they arrive. To achieve this, make sure the call to action is prominent and easy to see.

A landing page, in contrast to other pages on your website, should have a single call to action. Visitors can save time and effort compared to when given multiple options by simply being presented with one. This allows for a more streamlined process of guiding visitors through the sales funnel, which in turn increases conversion rates.

4. Make Sure Your Product Videos And Images Are Top-Notch

By optimizing your website and adding the right call to action, you can create a captivating product page. Make sure to include high-quality photographs of the products you are selling if you want your customers to know exactly what they are getting.

The majority of online shoppers form opinions about your company just by looking at the products shown on your website. You have the option of using a single large image that fills the entire page or a variety of smaller images depending on the product type. Consider the latest trends in beauty catalog design as a source of inspiration for your e-commerce website.

Customers are more likely to complete a purchase after viewing high-definition images and videos, which boosts conversion rates. It is highly recommended that clients be given a complete perspective of the product.

5. Craft Captivating Lists of Products

Sometimes, excellent products go unnoticed because the website doesn't provide enough information about them. After piqueing the user's interest with images, it's crucial to give a detailed description of the product.

Adding value to the customer journey requires aligning and updating product descriptions. More product information increases the likelihood that a customer will make a purchase.

Describe the product in great detail, including its features, specifications, and any potential dangers that users should be aware of.

6. Optimize Your Website for Search Engines

Let's take a look at the e-commerce industry's top traffic generating strategy. Search Engine Optimization (SEO) relies heavily on keywords; but, keywords alone will not boost conversions.

Using the correct keywords is essential for reaching your target audience. A customer whose goal is to buy your product has distinct search criteria than a casual browser.

Search engine optimization (SEO) for all intent types should be your top priority. Your website will be more visible to more people, and you will increase your chances of making a sale to those people. Be abreast of the newest search engine optimization (SEO) strategies and web design trends for 2024 to ensure a smooth experience for users.

Discover which keywords people are really using and incorporate them into your descriptions by doing keyword research. You should also define your strategy and conduct competitor analysis to find out which keywords your rivals rank for.

7. Get More Customers By Upselling and Cross-Selling

Envision yourself having attracted the interest of an outsider. Using a method to further engage them is the following step. An upsell or cross-sell is an extra perk offered to customers in the hopes that they'll buy more.

In cross-selling, you give a free product from a different category to the customer in exchange for their interest in a product that is somewhat related to the one they want to buy.

Your online store's communication and the number of customers you make can both benefit from upselling and cross-selling. As much as half of a company's new signups can come from cross-promotion. When you give it some thought, this is also a crucial user experience element that can increase conversions in online stores.

8. Give a Free Return Policy or Ship At No Cost

In terms of shipping and returns, Amazon is unrivaled. People want free shipping no matter what e-commerce site they buy from.

Offering free shipping as an everyday feature is a surefire way to boost your online store's conversion rate. Your chances of conversion will be much lower without it. The buyer can definitely look for other places to get free shipping.

Raising the price of your product to cover shipping costs is one way to do it. Setting these prices with care is essential, but you must also think about the customer's other choices.

They have access to the pricing information of your rivals. It follows that you need to be reasonable enough so they don't flee.

9. Use Live Chat to Help Customers

You should be ready to respond to both automated suggestions and questions from actual customers. No matter how well-optimized your e-commerce platform is, customers may still occasionally require assistance.

Your online platform can be enhanced with live chat support to better attend to customers. Everything that happens in a brick-and-mortar store also happens online.

The most crucial aspect, though, is reaction time. Customers will likely stop using your platform if your customer support team responds poorly or takes too long to respond.

While chatbots are quickly replacing human customer service representatives, nothing beats a live chat service when it comes to getting your real questions answered. The best way to offer assistance at all times is to use a combination of chatbots and live chat.

10. Provide Social Proof With Ratings And Reviews From Buying Customers

Boosting conversion rates is highly dependent on a company's social standing. According to Statista, the majority of online shoppers read 1-6 reviews before making a purchase.

Another study found that 92% of customers are likelier to trust recommendations from friends and relatives than advertisements.

Without a doubt, product reviews have an impact on consumers' decisions to buy. No matter your perspective, positive reviews are invaluable resources for expanding your business.

Increasing your conversions requires positive social proof to be taken into consideration. Customer retention and average order values are both boosted by your social status.

11. Offering Several Payment Methods

Incorporating more than one payment option into your checkout process is unnecessary. There is the possibility that each of your customers will use a different payment method.

The last thing you want when you are on the checkout page is to discover that the preferred payment method is unavailable. You can solve this problem by allowing multiple payment methods and improving your brand image, increasing conversions. It is a good idea to follow some of the best practices for customizing your e-commerce web design so you can improve user experience with quick checkouts and multiple payment methods.

Analysis of the payment methods your target audience uses will help you ensure that your e-commerce platform accepts all of your customers’ desired payment methods. Modern consumers prefer payment methods such as Apple Pay and PayPal over credit cards.

If you offer free shipping in the future, you can include faster delivery options at a higher cost.

12. Use Retargeting Ads Strategy To Bring Back Customers

The website visitor who fills out forms and even adds items to their cart but does not proceed to the checkout cannot simply be ignored.

It is often a good idea to reengage lost leads since it allows you to better understand what is causing customers to leave your website. Even though the customer cannot be retrieved, you will learn much from this experience.

Additionally, exit-intent pop-ups and retargeting ads can be used to counter cart abandonment. By utilizing these tactics, you can enhance the quality of your products and ensure that your customers are completely satisfied.

After all, it all comes down to making the right offer at the right time.

Examples Of High Converting E-Commerce Landing Pages

Now that you understand how to design your e-commerce site for better conversion let’s look at some helpful examples of stores that use these tactics. We have compiled six examples of high-converting e-commerce landing pages.