NTS Radio (also known as NTS Live or simply NTS) is a music radio platform which was founded in 2011 in Hackney, East London by Femi Adeyemi "for an international community of music lovers". The platform prioritizes showcasing niche artists in its radio programming and live events. NTS Radio's tagline is "Don't Assume". In 2023 The Times described NTS as “The greatest radio station ever. It’s music. All music. It has the best country and western show, the most eclectic jazz programming, it has grime, it has techno, it has rap, folk, death metal, psychedelia, retro Japanese pop. If it spies a gap it seeks to cover it. And every show can be streamed online.” The Guardian has described NTS as "redefining radio" and The New Yorker described it as a radio "which reshaped how musicians and fans around the world saw and heard one another". Buy NTS Merch Here! #ntsmerch #ntsmerchandise
