When to choose Premium Packaging over Simple Cardboard

<h2 dir="ltr">Premium vs. Simple Packaging</h2><p dir="ltr">Today, we will be talking about how you can make premium packaging on a tight budget. We get this question at TCP all the time: How do we know if we should go ultra-premium with our packaging or a simple corrugated cardboard box? The blog post will explain the whole guide to which one is the best for your brand. We will dive into a case study of a brand to know the outcome of both of these packaging.</p><h2 dir="ltr">A case study of Era home diffusers</h2><p dir="ltr">There are huge brands with a lot of distribution that go with really simple and inexpensive packaging. The answer isn't quite that simple. Sometimes it's honestly a combination of both. I'm going to share with you about how Era Home Diffusers built a really premium box, but the other day I saw their packaging on Amazon, and they went to a completely low-grade corrugated presentation. They went from a four-dollar box to a box that cost them 75 cents to $1.25 for budgetary purposes.</p><h3 dir="ltr">Why premium packaging is important</h3><p dir="ltr">There is a perfect time for anything you are thinking to do. When you're starting a company or trying to establish market presence or dominance in a particular field or industry, premium packaging can take your brand up several notches. </p><p dir="ltr">I've talked about this in a lot of my previous blogs, but what I want to share with you is that the Era didn't have to go that far down to a dollar-corrugated box. I will share my opinion that they must keep their cost in the middle.</p><h3 dir="ltr">Cost-effective packaging solutions</h3><p dir="ltr">I'm going to share some things that they could ask their <a href="https://www.thecustompackaging.com/"><strong>custom packaging supplier</strong></a> to change and to save money while keeping it elevated and premium. </p><p dir="ltr">First, they have a lot of nice foil work on both the sleeve and the box. This is a well-constructed sleeve that is nice and rigid, double-walled. The box is thick with a ribbon pull, and inside, there are slots for accessories and fragrance pods.</p><h4 dir="ltr">Avoid unnecessary expenses</h4><p dir="ltr">Sometimes, premium packaging looks great but doesn't add value to the unboxing experience. They could have gone with a die cut instead of CNC. </p><p dir="ltr">Inside the boxes, there's an EVA foam that's unnecessary and another expense they could have saved on. Era is saving a lot of money by taking their packaging lower, but their brand equity and gifting potential dip with that.</p><h4 dir="ltr"&g